Resources Library by ANA

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Gerd Meier

August 1, 1998

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Bill Blyth

August 1, 1998

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: David Pring, Milton Vahue

August 1, 1998

Evolution, not revolution

Digital delivery of TV and other digitally-delivered services is about to begin in the United Kingdom. Data gathered by the futura.com panel which was set up in 1996 indicate that consumer interest and potential uptake may be less rapid than...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Michael Svennevig

June 15, 1998

Matching pictures, matching expectations

This paper describes the Taylor Nelson AGB Picture Matching Technology (PMT) for identifying the program or channel being viewed on a television set. It outlines the structure of a field test conducted in Vancouver, Canada in late 1997/early 1998 to...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Ken Purdye, Owen Charlebois

June 15, 1998

How people live in a network society

Technology, new products and certain measurable movements tell us that there is a social change under way and the way in which people communicate is undoubtedly at the center of this shift. This paper attempts to shed light on what has been changing...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: François-Rene Crocquet, Marc Carpentier

June 15, 1998

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Antonella Petra

June 15, 1998

Budgeting for brand outcomes

This paper summarizes the development of a new method of developing building and maintaining brands starting first with a brief description of how brand managers have typically operated in terms of brand budgeting and allocation why those...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Author: Don E. Schultz

June 15, 1998

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998